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Kenyan Tea Market Insights 2025

A data-driven overview of Kenya’s tea export performance, global demand trends, and supply outlook for importers, distributors, and bulk buyers.

Kenya remains one of the world’s most resilient tea origins, supplying over 100 international markets with consistent volume and quality.

A Stable and Growing Export Industry

In 2025, the Kenyan tea industry recorded a total market value of Ksh 218.79 Billion, reflecting continued resilience despite global economic pressures, currency fluctuations, and logistical disruptions.

 

This represents a 2% increase compared to 2024 and an 11% increase compared to 2023, confirming Kenya’s position as a reliable, export-driven tea origin with long-term supply stability.

Ksh 218.79B

Industry Value (2025)

652.8M Kg

Export Volume

100+ Countries

Global Reach

Export Driven

Industry Structure

Export-Led Growth Driving Global Supply

Kenya’s tea industry remains heavily export-oriented, with over 85% of total market value derived from exports.

Despite softer global pricing and currency pressures, export earnings still recorded growth, reinforcing the depth and consistency of global demand for Kenyan tea.

Supplying Over 100 Global Markets

Kenyan tea was exported to 100 countries in 2025, up from 96 in 2024, highlighting continued expansion into both traditional and emerging markets.

Top import destinations include:

  • Pakistan (36% of total exports)

  • Egypt (13.9%)

  • United Kingdom (8.6%)

  • UAE, Russia, Kazakhstan, Iran, Oman, India, Poland

 

The top 10 markets account for over 81% of total export volume, providing a strong and diversified global demand base.

Kenyan tea is a globally trusted and widely traded commodity across multiple regions.

Strong Demand Across Global Markets

Key markets such as Pakistan, Kazakhstan, and Oman recorded significant growth in import volumes, driven by increased demand and Kenya’s competitive positioning.

Emerging markets including Jordan, Ireland, Japan, and Malaysia also recorded strong growth, while regions such as Chad and South Sudan are rapidly developing as new demand centers.

Diversification strengthens Kenya’s position as a future-proof sourcing origin for international buyers.

Proven Resilience in a Disrupted Global Market

The 2025 performance was achieved despite global economic slowdown, strengthening of the Kenyan Shilling, and disruptions along key international shipping routes.

Exporters adapted by shifting logistics routes and maintaining supply continuity, ensuring Kenyan tea remained available across global markets.

 

This demonstrates a robust and adaptable supply chain capable of operating under complex global conditions.

Growth in Value-Added Tea Exports

Value-added tea exports reached 25.36 million kg, accounting for 4% of total export volume.

These include tea bags, retail-packed loose tea, and instant tea.

The Kenyan government continues to support value addition through tax incentives, packaging support, and development of Special Economic Zones (SEZs).

Distribution hubs are also being developed in key markets such as UAE, Ghana, and DRC to improve accessibility and streamline supply chains.

Supply Dynamics and Production Trends

Production in 2025 stood at 550.37 million kg, reflecting an 8.04% decline due to unfavourable weather conditions.

Orthodox tea production accounted for 15.34 million kg, forming the largest share of Kenya’s specialty tea segment.

Despite lower production, export availability remained stable.

 

This reflects Kenya’s ability to maintain consistent supply for bulk CTC markets while gradually expanding into premium orthodox tea segments.

Source Kenyan Tea with Confidence

 

Understanding the market is only the first step, securing the right supplier is what determines long-term success.

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