Updated: Apr 3, 2021
Today, we’ve listed the best purple tea brands, their brand messaging and preferred packaging, including RTD's (ready to drink), tea bags, loose tea, tinned tea and even supplements! All of these inspire us a great deal and some we've had the privilege to work with directly. Let’s get started!
Purple Ready To Drink Tea by KABAKI and PURPOSE.
KABAKI Purple Tea offers the first line of ready-to-drink teas made from Kenyan purple tea leaves. They established a brand around the superior antioxidant and therapeutic benefits and also developed a backstory of sustainability and development aid to Kenyan tea farmers. Available in five delicious, earthy and sweet fruity flavors (raspberry, peach, lemon, lightly sweetened, and unsweetened), they also emphasize on the organic way the tea is grown and play on "refreshing" and "thirst-quenching" marketing messages. Health benefits such as, "restorative, and longevity, herbal and low in caffeine" are emphasized in their packing. Packed in glass and 100% recyclable plastic bottles.
purpose PURPLE TEA's mission of empowering women particularly appeals to us. As in many agricultural industries, tea relies on female labour. Purpose Tea highlights the participation of women in the workforce and the impact on their socio-economic life by donating a portion of sales to empower female tea pickers in Kenya. With elegant glass bottles, some of their flavours include mint, watermelon, lemon, grapefruit lime and sea salt, coconut line, blood orange and unflavoured, simply purple.
Purple Tea Bags (25) and Purple Loose leaf tea (50gm) by KETEPA and Love it Like Life.
KETEPA's add a slice of lemon to watch your tea turn people sparks curiosity while their loose tea marketing messaging is directed towards the benefit that purple tea "reduces the risk of cardiovascular disease and hypertension" and is "Pure, Tasty and Healthy".
The common theme with all purple tea brand messages is HEALTH, Love It Like Life's 25 Teabags and 50gm packs educate their customers on the higher levels of antioxidants found in purple tea and the low caffeine levels compared to green teas. Their certifications; Rainforest Alliance and Member of the ethical tea partnership also add credit to their brand as is their authenticity about where purple tea is grown, "on the slopes of Mount Kenya".
Kenyan Purple Tea Crystals by Life Extensions
More than half of Americans (mainly the older generation) take multivitamin supplements, a practice which is becoming increasingly popular among younger people as well. Sports enthusiasts, professionals, and wellness enthusiasts are particularly likely to be using some type of multivitamin. Life Extension uses patented PhytoClean™ technology, using nothing more than pure, clean water in an extraction process that also allows for high recovery of polyphenols. The Crystals are lightly caffeinated with 1-3% caffeine or 10-30 mg of caffeine per 1 g serving. Convenience is emphasized as they're available in easy-to-use stick packs and dissolve quickly in hot water.
Tinned Purple Tea from JUSTEA
This award winning brand features a "meet the farmers" story line on their branding to highlight their brand message to their consumers. Some of the teas offered include Purple Rain: Bright & Lively, Tropical Fruit & Hibiscus, Purple Jasmine: Light & Floral, Spring Jasmine & Honey Purple Chocolate: Sweet & Smooth, Pure Chocolate & Delicate Rose.
In keeping with a mission of sustainability and ethical practices in Kenya, locally made crafty little wooden tea spoons come attached to the side of the loose leaf tins and like the families who make them, every spoon has its own unique story.
The 7 key marketing messages for your Kenyan Purple Tea brands
Like these brands have demonstrated, branding plays a significant role. Not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
In line with your business goal, your brand message can focus on any of these 8 key "ingredients" for a successful purple tea brand:
Health - As consumers gain more insight into the ways food is currently being produced, they are increasingly turning towards options that are better for their overall health
Adventure - Outdoor activities, friendship, happiness, success and fun are some of the concepts to market products with a high nutritional value
Wellness - Demand for beverages that support physical and emotional health will continue to be a catalyst for innovation, intended for all ages
Unique - Customers seek out global flavours with adventurous sensory experiences delivered through exotic flavours, bright colours, to create visually appealing beverages
Self love - Mood boosting and stress relieving beverages enhanced with ingredients such as CBD will be in the spotlight as well as indulgent flavours such as vanilla and chocolate or exotic fruit flavours
Sustainability - The benefit to small scale farmers can be highlighted by the power of storytelling, tracing tea back to the garden it grew in & farmers that passionately tended to it
Personalisation - With access to information online about the benefits of purple tea, customers are able to choose products that help them achieve personal lifestyle goals to address specific needs like energy, cognitive performance, beauty etc
Lastly: Protect your brand by emphasizing that all medical advice is at the consult of a doctor or other qualified healthcare provider with any questions regarding a medical condition, procedure, or treatment, whether it is a prescription medication, over-the-counter drug, vitamin, supplement, or herbal alternative.
Time and again, we have helped build clients’ products and ingredients into highly profitable, well-known brands using the right messaging. Get in touch today for only the finest quality Kenyan tea and the best ingredients for all-natural blends.